Start a yoga studio

3 tips to consider before opening a yoga studio

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hi my name is Anne v Palmer and I am the

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founder and owner of eight limbs yoga

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centers we’ve been open for 19 years now

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and I’m going to tell you about my top

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three things to think about if you’re

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thinking of opening a yoga studio the

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first thing is location so when you’re

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looking for a yoga studio you have to

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find a physical space first and when

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you’re looking for a space you’re either

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looking for the perfect location that’s

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right in the center of everything which

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will cost probably more money but less

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in advertising or you might be looking

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for a place that’s more off the beaten

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path which will be less expensive but

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also more important to spend your time

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and your money on getting people to your

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door

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I like having places on the second floor

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because it’s away from the the den or

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the movement of the sidewalk but there’s

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also a great benefit to being right in a

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retail space so you have to really

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balance money location and the right

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space that will really work for a yoga

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class an HVAC system is really important

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as is the flooring the second thing I’d

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like you to think about is what’s your

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mission why are you opening a yoga

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studio so that’s maybe your personal

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mission as the founder but what is the

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mission of the studio take some time to

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get really clear on why you’re there why

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you want to be a vital presence in

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people’s lives and then let that mission

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infuse everything that you do from

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hiring teachers how you pay them and how

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you’re getting your message out into the

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world through web through print through

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the different types of outlets and

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reaching customers your mission is

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different from your brand but your

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mission is that thing that you come back

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to when you make decisions and it helps

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you to continue to to grow as a business

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the third thing I’d like you to think

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about when you open your yoga studio

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is how can you make your studio

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sustainable and by sustainable I don’t

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mean just using fluorescent light bulbs

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and using eco products what I mean is

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that your studio is energetically and

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financially sustainable that to me means

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you are receiving enough money to pay

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your bills and yourself and your

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teachers a livable wage you are able to

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have enough energy to run the needs of

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your business without being exhausted

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and forgetting your own yoga practice

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sustainable means it sustains you and it

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sustains the people that work for you

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and the people that walk in your door to

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take classes

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